The very first DS, which appeared at the 1955 Paris Motor Show, became a legend in its own time and was a major milestone in 20th Century automotive history. Sixty years on, the DS brand has been founded to perpetuate the revolutionary spirit of this mythical car and to renew the tradition of French premium vehicles.
DS CEO Yves Bonnefont, said; ?To build today's DS brand we draw inspiration from the exceptional heritage of this legendary car, and take up the values it conveyed, of innovation, excellence and avant-garde design. Specifically, today's DS models excel in refinement, quality materials, and outstanding style, technology, comfort and performance.?
To celebrate the 60th anniversary of the very first DS, a series of limited editions will be launched across the whole of the DS product line-up: DS?3, DS?3 Cabrio, DS?4 and New DS?5. The new models will be built in limited quantities for all markets (1955 for DS 3 & DS 3 Cabrio, 955 for DS 4 & 955 for New DS 5).
A French brand born in Paris, DS was officially founded on 1 June 2014. Its stated ambition is to revive the tradition of premium vehicles in the French automotive industry. Drawing on the very best of French know-how, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955. Designed for customers looking for a means to express themselves as individuals, the DS range now comprises DS 3, DS 3 Cabrio, DS 4, DS 5. The DS range combines exceptional styling, sensations and refinement with premium materials and advanced technology, such as the Hybrid4 diesel hybrid drivetrain available on the DS 5. Marketed in Europe by CITRO?N, in DS Stores and dedicated showroom areas, DS has its own network of sales outlets in China. For customers, DS has come to represent a brand experience that goes beyond the product to include a range of exclusive premium services. The brand has sold 500,000 vehicles since launch.