New Citroën C4 Cactus named BBC TopGear Magazine’s ‘Hatchback of the Year’ with the BBC TopGearMagazine’s judges impressed by the C4 Cactus’s ‘less is more’ philosophy. This year’s ‘Hatchback of the Year’ prize is the latest Citroën success in the publication’s prestigious annual awards: Grand C4 Picasso was ‘Family Car of the Year’ in 2013; DS5 was named ‘Family Car of the Year’ in 2011 & DS3 was crowned overall ‘Car of the Year’ in 2010.
BBC TopGear Magazine has honoured the New Citroën C4 Cactus in its prestigious annual awards, naming it ‘Hatchback of the Year 2014’.
With a design philosophy that aims to provide a real alternative to the traditional compact hatchback, the BBC TopGearMagazine judges were won over by the C4 Cactus’s ‘elegant use of simple resources’ and ‘bubbly styling’, naming it their favourite hatchback of 2014 and one of the ‘most thoughtful of our Cars of the Year’.
James Parfett, Citroën UK’s Communications Director said; “With the New C4 Cactus, we’re making a bold response to the changing needs and priorities of today’s car owners and we’re very proud that this has been recognised by such a prestigious and popular publication as BBC TopGear Magazine. The New C4 Cactus stands out in a competitive marketplace as a visually striking model that combines efficiency and practicality in a unique blend of form and function. The judges’ comments, that the New C4 Cactus is a car that is heading in a new direction and beating the competition in the process, is a pleasing endorsement of this new philosophy.”
The judges also praised the C4 Cactus for its lightweight and simplified design – from the aluminium bonnet to the minimalist interior and protective Airbump® technology – adding that these innovations deliver honest cost savings for both the manufacturer and the customer alike.