The three-year agreement, which begins July 1, 2015, will see the famous three diamonds Mitsubishi logo appear on the club’s playing and training shirts, replica wear, as well as significant branding around the stadium and on the pitch.

From left: Ben Morgan, England international and Gloucester number 8; Lance Bradley, Managing Director of Mitsubishi Motors in the UK; Stephen Vaughan, CEO of Gloucester Rugby; and David Humphreys, Director of Rugby at Gloucester

Mitsubishi Motors (UK) has been a sponsor of Gloucester Rugby for eight years but this move represents a considerable increase in commitment to the club, at a time when the Mitsubishi brand presence is growing rapidly in the UK.

Lance Bradley, Managing Director, Mitsubishi Motors (UK), said: ‘We have been great supporters of Gloucester Rugby over the years and the club’s fan base runs deep into our organisation. We will be embarking on many exciting initiatives together and are delighted to be confirmed as the club’s main partner.

‘Gloucester Rugby are one of the most famous clubs in England. They regularly play live on TV. Our sponsorship will see the Mitsubishi brand being viewed over 16 million times a season’.

The tough and robust nature of rugby fits very well with the Mitsubishi brand. This agreement will cover a period in which the company launches several important new models, not least a brand-new L200 pick-up truck, which is an iconic symbol of Mitsubishi reliability and strength.

Gloucester Rugby Chief Executive Stephen Vaughan expressed his delight at the prospect of working hand in hand with Mitsubishi Motors (UK). He said: ‘We are thrilled to be able to confirm Mitsubishi Motors (UK) as our new main partner. We already have a strong working relationship and we look forward to building on this over the next few years.

‘Our new partner is based locally in Cirencester but has global reach and share, with very similar aspirations for its business as we do. We both have a burning desire to see Gloucester Rugby competing for honours going forward.

‘It’s a fun, exciting brand and a great fit.’

Mitsubishi Motors (UK) is seeing a strong and sustained period of growth. The company’s passenger car sales are 178 per cent up compared with the same period last year, against a market that is up 12 per cent, according to latest figures released by the SMMT.

The company’s Outlander PHEV is transforming the plug-in sector. Less than one year from launch it has now overtaken every other plug-in hybrid and pure electric car, even passing vehicles that have been on sale since 2011, such as the Nissan Leaf, to become the UK’s favourite plug-in vehicle. By the end of March, sales of the Mitsubishi Outlander PHEV will have passed the 10,000 mark.