The new Citroën C4 Cactus won the 2015 World Car Design of the Year at the New York International Motor Show. Each year, the jury of the ‘World Car of the Year’ competition awards this prize to the new car with the most innovative design that challenges the industry’s conventional styling codes.
Alexandre Malval, Citroën’s style director, had the honour of receiving the 2015 World Car Design of the Year award for C4 Cactus at the New York International Motor Show. The Citroën C4 Cactus joins a list of illustrious prize-winners, which in recent years has included the BMW i3, the Jaguar F-Type, the Range Rover Evoque and the Aston Martin Rapide. This is not Citroën’s first success during the 11 years that the World Car of the Year competition has been in existence. In 2006, the C4 Coupé won the Design prize and the brand has figured amongst the finalists on four occasions. These repeated successes underscore Citroën’s reputation for styling and design, even impressing judges from countries where the brand is not represented.
Linda Jackson, Citroën’s CEO, commented that; ‘This prestigious prize rewards all of the Citroën brand’s audacity and creativity. Citroën C4 Cactus does not look like any other car, precisely because it is a Citroën, and because Citroën’s design is different and unique. It forcefully represents the identity of our brand. This is what customers expect from Citroën and this is why we have been so successful for more than 90 years. And there are more surprises to come!’
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